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THE BRAND

THE BRAND

Inspired by the spirit and sensibility of the Downtown LA Arts District, 34°N 118°W is casual and everyday, understated but playful around the edges. The collection is made up of simple silhouettes in beautiful fabrics with thoughtful details... A reflection of the unapologetic comfort we look for in our everyday style.

Honesty and transparency are at the heart of everything that we do, from sourcing materials to our pricing to our marketing choices. We believe in making high quality, beautiful things in a way that makes them accessible but never disposable.

 

THE NAME

Pronounced //Thirty-Four North. One-Eighteen West//

Comes from the coordinates to our hometown of Los Angeles, California.

Nickname: 34 North

 

THE MISSION

to share a casual aesthetic

to be everyday wear

to be understated yet playful

to be special but not exclusive

to be thoughtful, but not complicated

to be honest & made with care

to be local and connect to our community